Company Website Design Preparation and Planning

Business Website Design Preparation and Planning





A website is an ad that is international, consequently company website design training and planning asks a mixture of many selling a business abilities: business acumen, visualization, marketing knowledge, imagination, technical know how, etc. Expecting to be excused by critics, I would dare to compare the whole website design process with "wine making" which calls for planning, gathering the choicest grapes, fermenting, developing, bottling, marketing and selling the product.

"Preparation is half the game" in virtually every area of life and totally planning a website design is totally essential for its success. Having really been for several years in the industry, frequently I've found that web designers spend some time seeing adversary websites & template theories and then instantly start making the home page. This is a frivolous, merely presentational approach that will not reveal the web architect in a good light. In this article we will study a few important steps of website design preparation and planning that can lead to an international standard, user-oriented company website.

1. (Warren Buffett time) The CEO perspective: interact with their CEO and Read the information / material of the company / marketing head to acquire a comprehension of the company and website design demands. What exactly does the company need to achieve through the website? Which services products or ideas do they wish to highlight? What regarding the brand image and customer focus of the company's? Naturally a CEO would think about business, more company, yet more company. While understanding the business 's company perspective remember the consumers who allow the company to exist. Your website design planning should focus on building an enduring enterprise through the website, not just rapid fortune.

2. (David Ogilvy time) The Marketing perspective: Mental gymnastics is effortful but if you are in possession of a strong imagination you'll be able to perceive many focus areas of the organization's advertising department. If possible, meet the Marketing Head. Believe HOW you can make use of the website design to increase knowledge of products that are most significant, the way to produce an excellent reputation, the best way to enhance customer perception etc.? Get advice or think up punch lines that reach banner ads the customer, the eye, special offers etc. Take note of all with this to the 2nd website design preparation sheet - "Advertising Aims Sheet".

3. Assess (not perspective) design and functionality of competitor sites to evaluate their weaknesses and strengths. Examine the navigation, organization, performance, customer impact etc. and record what they are doing well and tips on how to do it better. Develop a table with attributes as rows and competitor names . Then write down your perspectives about each attribute in the relevant boxes.

4. (Srinivasa Ramanujan style) Dream time: By now your should involve some idea about advertising strategies and the company aims that the website design will incorporate. In addition, you understand what your website will be competing against. To avoid "analysis paralysis", take a short mental break and indulge in daydreaming. This is the particular prerogative of website designers - being paid to day dream on the job :) Enable everything you've done to date to draw a rough image of the site in your thoughts. Imagination is the true measure of intellect. Dream till you start to feel the excitement that suggests you're getting close to finishing your website design prep or fantasize about your website design. Compare your dream picture with hard company facts and mould the website design mentally.

5. Customers' web site experiences not only affect brand satisfaction but also directly translates into sales. Visualize that you visit the web site that you've emotionally visualized. Could you feel with its colours, usability, functionality, personalization, level of security, aesthetics, speed and detail?

6. It is time to amalgamate the mental imagery more concretely with our website design planning sheets. I've frequently stressed upon website designers to first draw their concepts on paper before starting their preferred editing software, with colored pencils. It permits free expression without constraining your suggestions to tool constraints. Draw, refine and redraw your notion. Consult with the Advertising, CEO and Competitive Analysis sheets frequently. Stop only when you are satisfied that the mental exercise you've done in the above steps is nicely represented in your drawing. Now consider the internet designing applications that you will desire yourself and consult your internet programming team regarding scripts, databases as well as other technical requirements of the website. I strongly propose discovering alternative approaches or expanding familiarity with tools rather than fully distorting your theory that is drawn due to software restrictions. The solution will present itself, if you try hard enough.

7. (Sherlock Holmes Time) Resign: Sherlock himself was intensely attentive to the power of detachment and did play the violin at odd hours. A well-rested free head is a powerful weapon. Give up all thoughts associated with site designing for a little while and do something else. After a brief complete break begin designing your website.

Names have been mentioned above to get a rationale. The astute website designer can read about them in free time or on a holiday to get insights into requisite views.

Talent fuels passion. Odd are the neuron pathways. Sub conscious and the conscious are both much more powerful than we comprehend. You may pleasantly surprise yourself when occasionally a couple of hours are taken by the complete website design planning. One last word: Remember when your creation is entire to savor and cherish it.

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